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Columbus AMA Presents: Annual Big Game Ad Review

hosted by Columbus AMA/Luncheons

07 Tue


The BlueStone in Columbus, OH

Get Directions to 583 East Broad Street, Columbus, OH 43215

February 7, 2012 at 11:30 am - 1:00 pm (EST)

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About This Event

Annual Big Game Ad Review - It will be Super!

On couches and stools across the US, we’ll anxiously bite our nails, waiting for each tantalizing element of game strategy.  We’re not talking the line backers and tight-ends – we’re talking the REAL power punchers.  The commercials.  Now’s the chance for an official review...

Commercial spots during the Super Bowl sold out before January as record prices!

NBC reported that all commercial times for the 2012 Super Bowl sold out with an average cost per 30-second spot rising to $3.5 Million!  At that cost, it has to be good to make its mark on the audience – so will the commercials be spectacular?  Or, spectacularly awful?

This year’s super-savvy panelists throw the flag to the best of the best, and call out the personal penalties.  Bring your game face and join them to cheer and jeer at this year’s Big Game Ad Review.

*NOTE – To ensure relevance to the Big Game, the date of the event departs from the norm and will be held on TUESDAY, FEBRUARY 7, 2012.



Johnny DiLoretto is a Reporter on FOX 28 Good Day Columbus. Johnny and photographer Adam Innes hit the road every morning to show off the sights, the people and the places around Central Ohio. Their reports can be seen weekdays from 7-9am.

When he first got the early wake-up call, he put his love of food and his critic's training from The Ohio State University to work as the restaurant critic.
Johnny has also appeared on FOX 28 News at Ten as a movie critic and entertainment reporter.

About the Panelist:

Amy Schmittauer is a social media frenzy!  A self-employed Social Relations Consultant, Amy works with small businesses and entrepreneurs to own their social media presence. As a self-proclaimed “entreprenewbie” herself, she wanted to share her passion for digital customer service, marketing, and personal branding with talented individuals and startups. Since 2009, Amy has been advising brands such as magazine publications, graphic designers, non-profits, self-published authors, and bloggers on their social network growth. Aside from her consulting work, Amy also shares tips and strategies onSavvySexySocial.com to encourage likeminded entrepreneurs to take their future into their own hands with the power of word of mouth through social media. 

Doug Frazier is the Chief Creative Officer at Frazier Heiby. No caffeine’s needed for this spirited guy, who continually goes back and forth between his “right” and “left” brain to develop both practical and big ideas for client programming that has received local and national acclaim.
Doug’s 30-year professional experience lends itself to managing FrazierHeiby account teams and leading creative efforts for eye-catching, thought-provoking marketing-communication elements with big results.

Leigh Householder is the vice president of digital strategy at GSW Worldwide and author at Advergirl.com. Leigh has worked with Fortune 1000 companies to craft their digital strategies for well over a decade. In recent years, almost all of those strategies have included mobile tools and social engagements. Today, she brings that love of technology and endless curiosity about people to developing innovative ideas and approaches for healthcare marketers in her role at iQ, the innovation lab of GSW Worldwide. Prior to this position, Leigh was the strategy director at Ologie and marketing director at Monster Interactive.

Dana Waldron discovered a passion for fitness after working in marketing and sales for the Sawmill Athletic  Club and is currently studying to be a personal trainer.  She grew up in Gahanna and now lives in Powell with her husband and two boys.   She met her husband, Kenneth Waldron, at Ron Foth where he was Senior Art Director.  Her current interests focus on her family, shopping, spas, wine, fitness, food, traveling, nutrition and cruising the Internet to find the newest & the best in all of those areas!  If you want help planning the trip of your life, just ask Dana.  If you wanted to know where to go to pick your own peas....she could tell you.  If not Ohio, Dana would love to live in Charleston, SC.

Doug McIntyre founded Cult Marketing in 2005, his second entrepreneurial venture.  Cult focuses on understanding the relationship between a company and its best (or cult) customers, and enhancing that emotional connection by creating a memorable brand experience.  The new age of consumerism is driving companies to explore new marketing models, and Cult Marketing is on the leading edge of that movement – developing holistic solutions that extend far beyond the traditional mass communications model.  Cult’s clients include Nokia, Bath & Body Works, Rocky Brands, Durango, Carhartt, and FacilitySource. 
Formerly, Doug McIntyre founded Zero Base Advertising in 1990.  The company grew to billings of $32 million, with 50 associates. He worked on client companies such as American Standard, UPS, Ross Products, Scotts, Time Warner, the Columbus Blue Jackets (NHL), OhioHealth, Comcast and many others. He sold the agency to Ten United (now Engauge) in 2002 and continued there as Chief Ideas Officer, and creator and Managing Director of the Behavioral Insights Group where he worked on brands including Anthem, Huntington Bank, Bruegger’s, Zone Perfect, Hoover, Gold Bond, and 3M.
Doug has an MBA from The Ohio State University, and degrees in marketing and music from the University of Texas at Austin.  

Help us get the word out. 
Share the Event (http://bit.ly/AMAL0212) on your LinkedIn profile or Facebook page. Twitter users, kindly mention @ColumbusAMA, @johnnydiloretto, @Schmittastic, @dougfrazier, @cultmarketing & @leighhouse. 

Thanks to our chapter sponsor:

Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.

Friends 46 guests attended this event

Dana Waldron

Dana Waldron

Joel Kohler

Joel Kohler from Elford, Inc.

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Debra Pack
Dianna Narotski
Jaimie Shaffer
Heather Brelsford
Laurie Sanders

Laurie Sanders (+2 guests)

Leigh Householder
Michael Berchak

Michael Berchak from To be Determined Soon!

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Mary Starr

Mary Starr (+1 guests)

Nancy Barcalow

Nancy Barcalow

alessandro ciaffoncini

alessandro ciaffoncini

Johnny DiLoretto

Johnny DiLoretto (+1 guests)

Douglas Frazier

Douglas Frazier

Bill Troy

Bill Troy (+1 guests)

Bonnie Segel

Bonnie Segel from Baskets by Bonnie

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Scott Spira

Scott Spira from The Wendy's Company

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Martin Poston
Karen Kaiser
John Grant

John Grant (+1 guests)

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Rex Parsons

Rex Parsons from Proforma Graphic Services

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Emily Ng

Emily Ng

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Kathy Durfee

Kathy Durfee

Abigail Park

Abigail Park

Doug McIntyre

Doug McIntyre (+1 guests)

Amy Schmittauer
Karen Miller

Karen Miller

Jill Rako
Rob Lucas

Rob Lucas

Dave Demarchi

Dave Demarchi from FITCH

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Sara Robertson

Sara Robertson (+1 guests)

Craig Dieckhoner

Craig Dieckhoner

Christina Dziak

Christina Dziak

Rachel Lewis

Rachel Lewis

Jeff Dennis

Jeff Dennis (+1 guests)

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Jessica Hamlin

Jessica Hamlin from Meyer Wilson Co., LPA

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Stacey Kuzda

Stacey Kuzda

Event host

Columbus AMA/Luncheons

Luncheons brought to you by the Columbus AMA

The Columbus AMA is proud to present our ongoing series of luncheons featuring some central Ohio's greatest minds.

As the Columbus chapter of the American Marketing Association the Columbus AMA is a professional association for individuals and organizations who are leading the practice, teaching, and development of marketing in the central Ohio area. Through relevant information, comprehensive education and targeted networking, the Columbus AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.

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