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Columbus AMA Presents: The 10 ComBRANDments.
hosted by Columbus AMA/Luncheons
Apr
18 Wed
2012Columbus State Community College Conference Center in Columbus, OH
Get Directions to 550 E. Spring St., Columbus, OH 43216
April 18, 2012 at 11:30 am - 1:00 pm (EST)
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About This Event
The 10 ComBRANDments. Written-in-Stone Branding Do's & Don'ts
Presenter: Matt Harlow | Owner: Harcorps & Director at Perry Ballard Incorporated
Presented as a collaboration with the Columbus AMA and AdFed
Columbus AMA/AdFed Luncheon: 11:30 a.m. – 1 p.m. (Register Below)
April 18 is also Student Career Day as presented by AdFed. Know a student who might enjoy the day? Feel free to invite them!
For more information about the student career day, please contact Mary Ernsberger mernsber@cscc.edu and be sure to specific you are with the AMA
Student Career Day Schedule:
Student Career Day Registration: 1-1:15 p.m.
Intro./Keynote Speaker: 1:15-1:55 p.m.
Breakout Session #1: 2:00-2:25 p.m.
Breakout Session #2: 2:30-2:55 p.m.
Breakout Session #3: 3:00-3:25 p.m.
Portfolio/Resume Review Panel: 3:30-5 p.m.
BREAKOUT SESSIONS
Students will be asked to choose three breakout sessions to attend, each focused around careers in a particular segment of the advertising industry:
- Creative
- Media
- Account Services
- Production
- Business-To-Business
- In-House
- Market Research
PORTFOLIO/RESUME REVIEW PANEL
Following the breakout session, the student will work one-on-one with the panelists to review their materials and receive pointers to prepare them for interviewing.
About the Speaker:
Matt Harlow has spent his entire professional life helping companies project the best possible brands to their prospects and live up to their brands for their customers. He's been involved in the American Advertising Federation since college and has served at the local, district and national levels in the organization as a professional. He has spoken to advertising and marketing organizations across America and taught several college advertising classes.
"I'm one of the luckiest people I know. I love what I do. I love the feeling when research on a new market or a product line clicks into place and it all makes sense. I enjoy the planning and the strategy and helping my clients solve their problems and increase sales." said Matt, "I started teaching and speaking help pay back the profession I love".
Matt has a BAs in Marketing and Adverting as well as an MBA from The Ohio State University. He has been in agency account service since 1987 and never regretted a minute of it!
Directions http://www.cscc.edu/conferencecenter/directions.htm
Thanks to our chapter sponsor:
NOTE:
Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
16 guests attended this event
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Elizabeth Menduni
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Dave Demarchi
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Bob Nikolajczyk
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alessandro ciaffoncini
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Joel Kohler
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Martin Poston
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April Hayes
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Bonnie Segel
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Jeff Dennis (+1 guests)
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Michael Berchak
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Abigail Park
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Jill Clark
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Megan Powell
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Debra Pack
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Jessica Hamlin
Elizabeth Menduni
Bob Nikolajczyk
alessandro ciaffoncini
Martin Poston
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April Hayes
Bonnie Segel from Baskets by Bonnie
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Abigail Park
Jill Clark from Peebles Creative Group
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Megan Powell
Debra Pack
Event host
Columbus AMA/Luncheons
Luncheons brought to you by the Columbus AMA
The Columbus AMA is proud to present our ongoing series of luncheons featuring some central Ohio's greatest minds.
As the Columbus chapter of the American Marketing Association the Columbus AMA is a professional association for individuals and organizations who are leading the practice, teaching, and development of marketing in the central Ohio area. Through relevant information, comprehensive education and targeted networking, the Columbus AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.