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AIM Awards: “The Brand Behind the Bunny – Not Just Ears and Tail”

hosted by Columbus AMA/Luncheons

Nov

15 Tue

2011

The Ohio Union in Columbus, OH

Get Directions to 1739 N. High Street, Columbus, OH 43210

November 15, 2011 at 6:00 pm - 8:30 pm (EST)

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About This Event

AIM AWARDS: Achievement in Marketing Awards Ceremony
“The Brand Behind the Bunny – Not Just Ears and Tail”
Playboy Enterprises keynotes at the 2011 Achievement in Marketing Awards

"The Brand Behind the Bunny: Not Just Ears & Tail"
The Keynote speaker, Allie Sullivan - head of Social Media for Playboy Enterprises, Inc. will be joining us from Chicago.

Allie will give us a rare glimpse at the master plan and measurable ROI of the international Playboy brand in the PG-13 environments of social media. You’ll learn how Playboy has successfully monetized its efforts through leveraging premium subscription products, partnership advertising and atypical engagement channels to create a highly motivated audience who tunes in through a unique concept of appointment viewing via social media.

A master of brand assets, Playboy knows how to build celebrity to maximize visibility of elements that are already there. After hearing Allie, you’ll be able to look at your brand strategy tool box with new eyes and have several different proven consumer engagement approaches to explore.

About The Speaker:
Allie Sullivan is the Social Media Manager at Playboy Enterprises, Inc. She manages their brand Twitter account, develops and implements social media strategies and partnerships, as well as trains dozens of Playmates on how to be better “Twitter-ers and Facebook-ers.” Prior to Playboy, she worked in the digital space in the non-profit industry at People for the Ethical Treatment of Animals and The Humane Society of the United States. While away from laptops and handheld devices, Allie can be found cooking, traveling and eating endless amounts of avocados.
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Thanks to our chapter sponsor:

NOTE:
Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
No cancellations accepted after 6 pm, Friday November 11^th, 2011